HeirWealth and rubica partner to bring whole-of-wealth client data into the CRM and agents of financial planning and accounting firms

rubica firms can now bring a client’s platform, bank, property, structured product and private market holdings together automatically. Their advice workflows, role-based agents and AI tools get a complete picture of each client’s wealth.

Sydney, 11 November 2026. HeirWealth and rubica today announced a strategic partnership. rubica is a CRM, operations, role-based agents and API platform for financial planning and accounting firms across Australia and the UK, built on Salesforce Financial Services Cloud and Workato. HeirWealth will act as the aggregation layer within rubica. Client firms can bring every part of a client’s wealth into one consolidated view, delivered automatically into the rubica system their teams already use every day.

Advice and accounting firms have invested heavily in CRM and workflow technology. Yet the data behind their advice is still scattered across platforms, banks, brokers, property and private market managers. It is also spread across the trusts, companies and SMSFs that make up a family group. Gathering and rekeying that data is slow, error-prone and expensive. It is also one of the biggest obstacles to using AI in advice, because AI is only as good as the data beneath it.

rubica is the system of record for client relationships, workflows and compliance. HeirWealth sits above existing platforms and brings the financial data together for each family group and its entities, then feeds it straight back into rubica or holds it ready for rubica to retrieve when it’s needed.

The set-up runs from rubica. Using HeirWealth’s public endpoints, rubica creates the family group, its entities and the links to each data feed, so nothing is set up twice. HeirWealth then aggregates more than 45 asset types. These include platform holdings and transactions, cash and open banking data, property valuations, broking, structured products and private market assets. rubica can draw the balances, transactions and asset allocations its users need, when they need them, for advice workflows, client conversations and rubica’s agents.

Firms that want to go further can switch on detailed performance and analytics at any time. HeirWealth reports total returns for every asset, split into capital, income and currency. Returns can be summarised by sector, portfolio, entity or whole household. Firms can also switch on fully branded client review reports, generated automatically from their own Microsoft Word templates.

Both platforms are built for AI. rubica’s MCP-ready API suite lets firms work with rubica inside AI assistants such as Claude, ChatGPT and Microsoft Copilot, and its role-based agents work on the same data alongside the team. HeirWealth’s MCP server lets authorised users ask those same assistants about consolidated client data, from portfolio insights to balance sheet analysis.

The safeguards are built in. HeirWealth’s own engine does every financial calculation before a result reaches an AI assistant. Access stays within each firm’s existing permissions and consent, and no client data is used to train AI models. HeirWealth is ISO 27001 certified and hosts client data in Australia.

“rubica was built inside an accounting and advice firm, on a simple idea: clients should only have to tell their story once, to us and to the trusted professionals around them. The next stage of CRM and AI isn’t recording what’s already happened, it’s anticipating what a client needs next. That only works with complete, live data. We’d rather plug into the best infrastructure than rebuild it, and HeirWealth is becoming an essential data layer for the modern advice stack. Transactions, balances and holdings across every trust, company and SMSF now arrive in rubica without anyone keying them in. Our team and our agents can spot a large deposit, cash running down or an investment maturing, see when the accountant, adviser or lender should be part of the conversation, and act before the client has to ask.”

Patrick Gardner, Head of Product & Development, rubica

“AI and automation are only as powerful as the data underneath them. rubica has built something the advice industry has needed for a long time: an AI-first ecosystem on enterprise-grade Salesforce technology. Together, our platforms give rubica’s client firms a complete, accurate and automatically maintained picture of each client’s wealth. When a firm is ready, detailed performance analytics and fully branded client reporting are a switch away. We’re delighted to be partnering with Patrick and the rubica team.”

Ray Tubman, CEO, HeirWealth

The integrated rubica and HeirWealth offering is available now to rubica client firms. Financial planning and accounting firms wanting to learn more can visit heirwealth.com/atlas or rubica.au, or contact the HeirWealth team at daniel.tubman@heirwealth.com.